ENHANCING THAI SME’S PERFORMANCE VIA INTANGIBLE RESOURCES MANAGEMENT

This study was aimed at investigating (1) the level of tangible and intangible resource managements of SME entrepreneurs and (2) the context of tangible and intangible resource managements that affect the business unit performance (BUP) of entrepreneurs of small and medium-sized enterprises (SMEs). The population used in this study was 300 entrepreneurs or executives representing businesses in the production and service sectors. This study was a quantitative research by collecting questionnaires related to business performance (BUP). According to the results of this study, there were three factors of intangible resource management, i.e. human capital management (HCM), relationship capital management (RCM), and customer capital management (CCM). It was found that human capital management (HCM) had the highest total influence on business performance (BP) of SMEs, 0.291, followed by customer capital management (CCM), 0.077, while it had no influence on relationship capital management (RCM). Mediator factor was technology capital management serving as a mediator variable between the human capital management (HCM) and the customer capital management (CCM) leading to business unit performance (BUP) with an influence of 0.472, equivalent to 5 times