MEDIA REVOLUTIONARY ACTION CAPACITY IN THE ERA OF CONVERGED NETWORKING

Commercial developments, innovative initiatives plus new technologies are affecting the future of public broadcast monopolies as well as the new businesses in the field of media. Earlier even a decade back situation, media were in a state of flux and uncertainty especially in developing countries. Now media landscapes appear on the brink of radical transformations. It's been an apprehension about the role of the media in the democratic political as well as international political processes. Media is going through a consolidation and adaptation phase for devising new structures of competitive media. Alternative available distribution channels are mushrooming sideways. Changing economies and technologies are finding expression in relative abundance, more consumer choices and changes of audiovisual culture. Still there is an extensive capacity existing as an open gap to be filled by the media. Certain media consumer products are the need of the time for the media market that are though addressed in the charters and policies for media, but still are lagging behind the practical action steps for their implementation. This concept paper explores the media logic in the domains Content Provision, Service provision technologies and the Regulations impacting media. This paper focuses mainly on above mentioned domains of media in the developing countries while putting up some recommendations for the performance of the media's revolutionary action capacity in ICT converged networking era.