MANAGEMENT AND INTERCULTURAL DIALOGUE CHALLENGES AMID SECURITIZATION STEP-UP

The article has researched the intercultural communications in the context of ongoing securitization processes which is seen as a global trend in the past decades. Using the public administration method the article has analyzed the notion of an intercultural dialogue in its correlation with cultural security and the dangers of their securitization on the example of the Euro-Mediterranean Partnership. The analysis has been grounded on the assumptions that a true intercultural dialogue is bound to be a pre-condition for a general and global sustainable development of well-managed societies. It has been argued that the securitization of the dialogue has more negative than positive consequences for the stability and security of the actors involved. It has been proved that this thematic area should be taken to a new level in the official discourse in order to desecuritize the intercultural communication and relaunch the dialogue. The article highlights an urgent need for the both sides of the dialogue to shift the emphasis and find a new approach to otherness, focus on solving the urgent economic and social issues and engage all layers of society into the dialogue. The need for further research into the issues of security and intercultural communication in their interconnection and expeditious measures at all levels including international organizations, governments, and local communities is substantiated