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Methodical bases of market segmentation with ecological limitations

Journal: Marketing and Management of Innovations (Vol.2, No. 1)

Publication Date:

Authors : ;

Page : 225-232

Keywords : marketing; segmentation; ecological limitations; competitiveness; ecological goods;

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Abstract

The article is devoted to the question of market segmentation taking into account the ecological factors, which foresee its division on certain spheres including ecological shortages and needs.

Last modified: 2013-04-18 07:56:25