Methodical bases of market segmentation with ecological limitations
Journal: Marketing and Management of Innovations (Vol.2, No. 1)Publication Date: 2011-01-31
Authors : O.V. Sadchenko;
Page : 225-232
Keywords : marketing; segmentation; ecological limitations; competitiveness; ecological goods;
Abstract
The article is devoted to the question of market segmentation taking into account the ecological factors, which foresee its division on certain spheres including ecological shortages and needs.
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