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Innovative approaches to the prices management within the framework of product assortment
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : O.I. Laburtseva;
Page : 27-36
Keywords : marketing; marketing price policy; product assortment of enterprise; substituted goods; complementary goods;
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Abstract
The article is devoted to the development of methodical recommendations on a products prices management with presence of substitution or complementation connections in the product assortment. The variants of product intercommunications in the assortment of enterprise are systematized, the proper methodical approaches to pricing are recommended and the results of business-approbation of recommendations are presented.
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