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THE ANALYSIS OF THE MARKET POTENTIAL OF DONBASS COAL MINING ENTERPRISES
Journal: Bulletin of Donetsk National University. Series С. Economics and Law (Vol.3, No. 3)Publication Date: 2020-10-10
Authors : Petenko I. V. Kochura I. V.;
Page : 127-142
Keywords : market potential; coal mining enterprises; structure; marketing; controlling; strategic management; diversification of production;
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Abstract
The article analyzes the theoretical approaches to the concept of "enterprise market potential". Based on the analysis and generalization of the market potential structures and their composition for various industries, their addition and taking into account the peculiarities of the coal mining enterprises of Donbass, a structure of market potential, adapted for the conditions of the coal industry, was proposed, as well as a detailed analysis of its components
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