Risk management marketing seller
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : M.T. Betz; L.I. Kucher;
Page : 99-105
Keywords : risk management; marketing product policy; market chances;
- Risk management marketing seller
- Investigation of the main trends of the primary real estate market in Ukraine and peculiarities of the seller marketing activity
- An Investigation of Production Risk, Marketing Risk, and Financial Risk on Broiler Farming in Regency of Minahasa Utara-Indonesia
- TRADITIONAL MARKET DEVELOPMENT PATTERN USING COMMUNITY MANAGEMENT APPROACH TO IMPROVE THE SELLER’S BUSINESS TENACITY IN SURAKARTA CITY, INDONESIA
- RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURAL DRIVERS AND RISK MANAGEMENT PLAN FROM ENTERPRISE RISK MANAGEMENT (ERM) PERSPECTIVE - (A STUDY WITH REFERENCE TO THE PROJECTS HANDLED BY IT COMPANIES IN THE UAE)
Abstract
Defined by the authors interpretation of the nature of risk, described conditions of emerging risks, with emphasis on risk identification phase of marketing research and risk measurement process and the system of commodity risk management policy on the criteria of quality customer service and circuit analysis of chances - risks of the enterprise in the formation of the elements of commercial policy.
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