The specialties of the behavior of green tourism’s consumer

Therere described different ways of determination of the definition needs and motives, also therere defined the factors which influenced on appearance of new types of tourism with the change of needs of consumers. Therere systemized the factors of internal (individual) and external characteristic for three segment groups of consumers of green tourism product. Therere determined, that tourist product has to connect with the requirements of consumers and to delight the customers, creating a healthy consumer.