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Marketing analysis of the competitiveness of state-owned banks
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : V.V. Onishchenko;
Page : 166-172
Keywords : state-owned bank; competitiveness of state-owned bank; assessment of competitiveness; competitive position; capitalization of state banks;
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Abstract
The article investigated the competitive position of the Ukrainian state-owned banks in comparison with the largest commercial banks, representatives of the private sector. The main characteristics on which the state banks concede private has been defined. The main advantages and disadvantages of state-owned banks that have an impact on their competitiveness has been defined.
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