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Genesis of marketing
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : T.O. Oklander;
Page : 33-37
Keywords : needs; consumer marketing concept; consumer value; manage relationships with customers; product; quality of life;
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Abstract
In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components.
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