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Modern problems of transformation of domestic enterprises innovative potential management: culturological aspect
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : O.A. Ovechkina; K.V. Ivanova;
Page : 190-195
Keywords : innovation potential; transformation; “field” of innovation activity; economic culture; functions; indicators;
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Abstract
The importance of economic culture as a socially-culturological factor of management by domestic enterprises innovative activity is accentuated in the article. Functions and indicators of economic culture influence by innovative potential transformation management is revealed.
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