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Development of mobile marketing in Ukraine
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : V.P. Mazurenko; N.O. Matviienko;
Page : 24-29
Keywords : mobile marketing; mobile marketing tools; spam; SMS-mailing; mobile phone; Code of mobile marketing;
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Abstract
Considered the features of mobile marketing in Ukraine and the formation of legislation on controlling the use of its instruments, revealed the essential characteristics of definite concepts, specifically mentioned mobile marketing tools, outlined the problem of spam, resulting from the illegal SMS-mailing to the subscribers and presented the ways to solve this issue.
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Last modified: 2013-04-19 04:20:38