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Use of instruments of environmental marketing concept in sustainable development of the region
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : V.I. Yarema; O.D. Lendyel; C.I. Myshko;
Page : 222-232
Keywords : environmental marketing; environmental needs; concept of ecological marketing region; marketing of environmental services; environmental audits;
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Abstract
In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.
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