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Experience of use of the socially oriented marketing communications complex in Ukraine and world

Journal: Marketing and Management of Innovations (Vol.2, No. 4)

Publication Date:

Authors : ; ;

Page : 147-154

Keywords : socially oriented marketing communications; social advertisement; efficiency;

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Abstract

The article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice.

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Last modified: 2013-04-19 04:20:38