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Formation of communication effects on stage of companies-customers’ decision-making to purchase
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : M.Yu. Troyan;
Page : 167-174
Keywords : industrial innovative product; management of promotion; model of behavior of companies-customer; involvement;
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Abstract
The approach to formation of communication effects is developed. The approach is based on the determination of the actual components of involvement in the stages of companies-customers decision- making to purchase of the industrial innovative product.
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Last modified: 2013-04-19 04:20:38