The Research on the Predicament of Printed Media in the Omnimedia Era based on the Hong Kong Commercial Daily

This paper aims to analyze the ways of traditional printed medias getting out of predicament in the era of the Omnimedia which contains as follows combining the market demand, taking the integration of media development, laying emphasis on the news reporting, adding the supplements for diversifying news reporting, the measures are put forward on the basis of surveying the severe situation and the main causes of the traditional printed medias predicament including the fierce market competition, the rising cost and the decreasing revenue, the political influence as well as the printed medias own limitation and so on by taking the oldest Hong Kong newspaper Hong Kong Commercial Daily as an example.