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INTERNET TRADE MARKETING STRATEGY: SPECIFICATIONS AND CONDITIONS OF FORMATION
Journal: Bulletin of Donetsk National University. Series С. Economics and Law (Vol.4, No. 4)Publication Date: 2020-12-30
Authors : Germanchuk A. N. Voytyuk-Chenakal M. V.;
Page : 71-79
Keywords : marketing strategy; Internet trade; information competence;
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Abstract
The article discusses the specifics of a marketing strategy for Internet commerce, defines the conditions and directions of its formation, considers marketing strategies for developing customer relations, taking into account the information competence characteristic of Internet commerce
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Last modified: 2021-07-05 19:19:31