ASSESSMENT OF THE STATE OF THE CONSUMER MARKET OF THE DONETSK PEOPLE'S REPUBLIC
Journal: Bulletin of Donetsk National University. Series С. Economics and Law (Vol.4, No. 4)Publication Date: 2020-12-30
Authors : L. I. Donets Y. A. Yakovenko;
Page : 97-105
Keywords : consumer market; segmentation; assessment; development dynamics; factors of influence;
Abstract
The article discusses the main approaches to the definition of the consumer market, justifies the feasibility of its assessment, highlights the factors affecting the state of the consumer market; the assessment of the consumer market of the Donetsk People's Republic was carried out in the context of the selected segments: the market of food and non-food products and the market of services. The trends of changes in the objects of the consumer market are revealed, the general dynamics of the development of the consumer market of the Donetsk People's Republic is determined
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