Formation of marketing communications of industrial enterprises to advance innovation goods on the basis of consumer demand individualization
Journal: Economics Bulletin of The National Mining University (Vol.45, No. 45)Publication Date: 2014-02-03
Authors : Reshetilova T. B.; Nikolaeva V. K.;
Page : 169-176
Keywords : marketing communication channel; innovation good; industrial market;
Abstract
The essence of customized demand for the innovative technically complex products on the industrial markets is discovered, the necessity and feasibility of using this objective law as a base of personalized marketing communications is justified. The definition of communication channel with the feedback is specifies and build on this the structure formation model based on the dominant motive of innovative consumer choice is proposed.
Other Latest Articles
- Modelling of personnel formation system of an industrial enterprise
- Analysis of personnel management efficiency based on integral index
- Personnel policy formation management of catering enterprises on the basis of analyzing the labor movement
- Economical management as objective factor and realization of innovative process in science and practice
- Efficient annuity policies in extraction of energy resources
Last modified: 2015-02-09 08:25:47