The perception about the selling price of luxury apartments: The case of Hanoi, Vietnam

This study was presented to identify, evaluate and measure the attributes of the perception about the selling price of luxury apartments in Hanoi. Based on literature review and the results of some interviews, 500 questionnaires were sent directly to employees and real estate experts working for real estate managing or trading organizations and were collected in 2 month. However, only 458 questionnaires were satisfactory and included in the analysis. The results of descriptive statistics, Cronbach's Alpha analysis have identified and measured 3 attributes of the perception about the selling price of luxury apartments in Hanoi. Based on the findings, some recommendations are given to improve the perception about the selling price of luxury apartments in Hanoi.