Electronic Distribution on the Market of Dairy Products as the Necessary Composition of the Present Supply of the Goods

The purpose of the article is to substantiate the need to use electronic distribution in the dairy market for the timely delivery of goods. General scientific methods of investigation have been applied: induction and deduction, system analysis, a method for determining cause-effect relationships. The article substantiates the concept of "distribution", the possible variants of movement of goods from the manufacturer to the consumer have been indicated. It has been proved that distribution in the dairy market is one of the most important parts of the logistics chain, since it enables the product to be available at a specific place and at the specified time in accordance with the needs and expectations of the consumer. The author describes the factors that influence the choice of direct or indirect way of delivering a product to end users: the type of product, the volume of the target market, company resources, competence and ability to work with intermediaries, etc. It has been found that the decision to choose a direct or indirect way of delivering a product to end users depends on many factors: from the type of product, the volume of the target market, the resources of the company, the competence and the ability to work with the intermediaries. It has been proved that distribution is carried out in accordance with profit-oriented activities, including integrated planning, organization and flow control processes. The ways of practical implementation of the process of electronic distribution on the market have been substantiated. For Ukrainian distributors, the use of digital distribution methods, the introduction of new control systems, the timely delivery of goods on the shelf, delivery and quality service, and the establishment of a competitive price has been proposed. The author pointed out the importance, in the shortest possible time, of distributing online information in agribusinesses and more actively switching to the automation of most production processes. Further research will be aimed at a detailed study of the processes of distributing online information through the Internet.