Peculiarities of Forming Strategies for Organic Production Sale by Domestic Agricultural Enterprises

The article is devoted to the actual problem of forming marketing strategies by enterprises producing organic production. The commercial success of the enterprise is largely determined by how well the channels of manufactured goods sales are, if forms and methods of sales are successfully selected and whether the range and quality of the services provided by the company accompanying the production sale are sufficient. The purpose of the article is to justify the need to develop and analyze peculiarities of forming marketing strategies of agricultural enterprises producing organic products. Based on the use of methods of system analysis and logical generalizations, it has been found that the development and implementation of a marketing strategy involves solving issues related to the definition of an effective sales method, the choice of an optimal sales channel and the service organization. Using the structural and functional method, it has been determined that sales methods are chosen individually, depending on the organizational, technological and social and economic peculiarities of the enterprise operation. The analysis of statistical information and summarizing references shows that, today, main marketing channels for the sale of organic food products are direct sales from a producer to a consumer through markets or stores owned by the producer. With the development of information technologies, the organization of organic production sales through online stores is of great importance. The scientific novelty of the research is to systematize forms, methods, channels of organic production sales and study main marketing strategies in the domestic market. Promising marketing tools for the development of the domestic market for organic products have been shown. The practical value of the obtained results is that they can be used in making managerial decisions and developing measures to optimize the organic production sales system. This issue has a prospect of the research aimed at improving marketing strategies for agricultural producers of organic products.