Directions of Development of Travel Services Market Infrastructure in the Region

The development of the market of tourist services and issues of its infrastructure support are topical issues of modern economic research. As infrastructure objects play a decisive role in the regional tourism economy, this necessitates the search for ways to develop the infrastructure of the tourism services market, improving the efficiency of management decisions and implementing its development strategy in accordance with the state and trends of the sub-regional tourism market. The aim of the article is to find ways to develop the infrastructure of the regional tourism services market. To obtain the research results, the methods of analysis, synthesis, generalization, dialectical method, target approach have been used. In the article the essence, the components of the tourism services market infrastructure, the factors influencing its development have been considered. The main problems of infrastructure provision of the tourist services market in the Transcarpathian region have been determined. The system of interrelations between the main subjects that implement the state policy in the field of tourism and directions of development the infrastructure of the tourist services market in the system of development of the tourism industry as a whole has been established. On the basis of what the scheme of development directions of the regional market infrastructure of tourist services has been offered. Adapting the conceptual scheme for the development of the infrastructure of the regional tourism services market at the regional level to the tourism services market of the Transcarpathian region, three main directions of development of the tourist infrastructure in the Transcarpathian region have been identified: ensuring the conformity of the qualitative and quantitative characteristics of the tourist product to the needs of consumers; creation of a rational scheme for tourist routes; provision of innovative and investment infrastructure in the tourism market structure, development of new tourism technologies, including information technologies. Scientific novelty of the obtained results consists in applying the targeted approach to the analysis of the tourism services market infrastructure and considering the significance of individual elements from the point of view of obtaining a certain social or economic effect based on the formation and satisfaction of demand in the tourist services market. Practical significance consists in identifying the main problems of infrastructure provision of the tourism services market for their priority solution. Prospects for further research are the development of proposals for the development of innovative and financial and investment infrastructure in the tourism market system of the region.