Economic Levers of Stimulating Tourist Flow Between the People's Republic of China and Ukraine

The scientific work presents the results of a study of the state and problems of international cooperation between China and Ukraine in the field of tourism. It has been determined that the potential of international cooperation between the People's Republic of China and Ukraine in the field of tourism is not used sufficiently. The purpose of the article is to present the results of a study on the problems of economic stimulation of the tourist flow between the PRC and Ukraine. The regulatory framework for the regulation of international cooperation of China and Ukraine in the field of tourism has been analyzed. Trends in the entry of Chinese citizens to Ukraine have been identified. The key problems that may have a negative impact on the intensification of the tourist flow from China to Ukraine and from Ukraine to China have been identified. The presence of visa restrictions, as well as possible ways of mutual simplification of visa procedures (formalities) have been indicated. The tendency of increasing the number of tourism products, presented in the markets of tourist services of both countries, providing for the possibility of mutual visits has been identified. The most popular tourist destinations of Ukraine for citizens of China and China for citizens of Ukraine have been highlighted. The possibilities of increasing tourist flows by increasing the potential for cooperation in the thematic segments (by type of tourism) have been described. Scientifically based proposals and recommendations aimed at optimizing the international cooperation of China and Ukraine in the field of tourism have been made. The prospects of scientific research in this direction have been determined. A promising direction for further research in this problem is the discovery in the markets of tourist services of both countries, first of all using marketing analysis methods, of "market niches", in which economically expedient tourism products can be developed and implemented.