Subcultural perception of the student youth of the psychological phenomenon of «attitude towards money»

The peculiarities of the socialization of students as a social group in the current environment stipulate the study of subcultural perception of monetary culture. The interpretation of the phenomenon "attitude towards money" by foreign and native researchers according to its psychological nature is analyzed in the research. The classification of different types of people upon the criterion of their relation to money is considered in the article. The results of conducted surveys of students with the intent to reveal their perception of the psychological essence of money are summarized and analyzed. It has been defined that psychologically money is an exceptionally paradoxical phenomenon demonstrated by the ambiguity and contradictions of reflection in consciousness. According to students it is determined that risks are primarily concerned by the possibility of forming stereotypes of mass consciousness, the transformation of value orientations as a consequence of the manipulative techniques` use. Therefore, the tendency of changing the logic of social formation of modern students as a peculiar mobile group in comparison with other social cohorts can be ascertained. It is generalized that the problem of the attitude of different social cohorts to money, including students, is important not only for economic reasons, but also as a psychological phenomenon that falls under subcultural perception and monetary settings.