Independent Variables Affecting Interest to Buy
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.9, No. 8)Publication Date: 2021.08.31
Authors : Frans Sudirjo;
Page : 1-10
Keywords : Price; Product Diversity; Service Quality; Location; Buying Interest;
Abstract
This study aims to analyze the effect of price on buying interest, the effect of product diversity on buying interest, the effect of service quality on buying interest, the effect of location on buying interest, and simultaneously the effect of price, product diversity, service quality, and location on buying interest.
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Last modified: 2021-09-11 20:34:35