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GIFT AS AN ELEMENT OF SOCIAL RITUALS
Journal: Sociosfera (Vol.12, No. 3)Publication Date: 2021-09-15
Authors : E. V. Zvonova N. Y. Rovkina;
Page : 91-94
Keywords : gift; ritual; social interaction; gender difference in gift choice; meaning;
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Abstract
The gift is an important part of the social life of every individual. A gift is an important semantic part of a social ritual. The role of online advertising is big in the gift industry. The article analyzes the motivation for choosing gifts for men and women. The study involved 30 people. A gift helps a woman feel happy. Men make gifts as part of social interaction
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Last modified: 2021-09-24 17:47:11