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Entrepreneurial marketing as a new concept of small and mediumsized business management
Journal: Vestnik of Institute of Economic Research (Vol.22, No. 2)Publication Date: 2021-06-01
Authors : Okhrimenko I.Yu.;
Page : 116-120
Keywords : small business; medium business; entrepreneurial marketing; marketing concept; marketing mix;
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Abstract
The paper highlights the distinctive characteristics of entrepreneurial marketing from the traditional concept. The author offers their own definition of entrepreneurial marketing. Recommendations for the effective functioning of the entrepreneurial marketing model for small and medium-sized enterprises are provided.
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Last modified: 2021-10-22 12:30:33