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Typology of selling triggers in marketing
Journal: Science Journal "NovaInfo" (Vol.128, No. 1)Publication Date: 2021-11-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 17-17
Keywords : PSYCHOLOGICAL STIMULUS; TRIGGER; SELLING TRIGGER; MARKETING; TRIGGER TYPES; TRIGGER CLASSIFICATION;
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Abstract
The article discusses the types of triggers (the author took the criterion of the commonality of any feature as the basis for the classification) , the features of their application (taking into account gender, age and social indicators.
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Last modified: 2021-11-17 02:09:10