A STUDY ON VMOSA (VISION, MISSION, OBJECTIVES, STRATEGIES AND ACTION PLAN) OF AMAZON COMPANY

This study is a critical analysis on the VMOSA OF AMAZON COMPANY. Writing out the company's vision, mission, goals and objectives, is a necessary step during strategic planning. VISION STATEMENT tells that what a company is planning for the future generations and how it wants them to think about it. This is basically the dream destination of a company. MISION STATEMENT tells how the company will head towards its vision and what it is trying to fulfil for its customers. This acts as a guiding book helping in reaching the dream destination. GOALS tells about what the organisation plans to achieve in order to accomplish its mission and vision. OBJECTIVES tells about the actions needed for realising its goals within a particular timeframe This is an efficient planning tool which acts as a plan or a design helping the company in converting their dreams or plans into reality. Achievement of these statements makes it easy for the company to improve their position in the competitive market. Amazon is one of the biggest well established e-commerce company in the world but at the same time it faces intense competition. According to a statistical data, Amazon faces extreme competition in market share by Walmart (5.3%) and eBay (4.7%). Accordingly the company needs to have such strong and powerful strategies which makes stand out and supports their competitive edge in opposition to its competitors. Online survey of Amazon customers has also been conducted with the help of Google form by considering 100 respondents.