WOMEN ENTREPRENEUR IN UNORGANIZED SECTOR - A STUDY ON WOMEN BEAUTICIANS IN DEHRADUN, UTTARAKHAND

The general human tendency is to look smarter and more beautiful as compared to their friends, colleagues and family members. Variety in beauty care services has improved the overall personality of both men and women in the society. Women are very much fond of availing beauty services like facial, makeup, haircut, manicure, pedicure and so on. There are many examples of women flourishing in the beauty care industry like Shahnaz Hussain, Ambika Pillai, Vandana Luthra and many more. Beauty enhancement is an important aspect in everyone's life which can be facilitated by the presence of more and more beauty care service units or beauty parlours. It can be seen in majority of ladies that they are very much interested in looking after their skin and hair through application of different cosmetics products available and acknowledged with the facilitation of beauty parlours. In the world of beauty, women through their continuous effort and hard work in the field of beauty care have excelled and created their separate mark. The present study has laid emphasis on exploring the social and economic status of women beauticians as entrepreneurs