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Using authority as a selling trigger
Journal: Science Journal "NovaInfo" (Vol.131, No. 1)Publication Date: 2022-04-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 27-28
Keywords : TRIGGER; PSYCHOLOGICAL STIMULUS; SELLING TRIGGER; MARKETING; ADVERTISING; EXPERT; AUTHORITY; CREDIBILITY;
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Abstract
The article discusses the use of authority in marketing as an effective selling trigger. The author outlines the rules for implementing the "authority" ("expertise") trigger in the company's marketing activities, considers options and examples of its application.
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Last modified: 2022-04-22 04:59:40