ENVIRONMENTAL AWARENESS AND ATTITUDE: ROLE OF FOLK MEDIA

In this study, the researcher has tried to find out the environmental awareness and attitude among rural mass. For collecting data ‘abhibritti prasnavali' (attitude questionnaire) and ‘paryavaran jagrukta mapni' (environmental awareness scale) was developed and used by the researcher. Main outcome of this study is found to be, in all the groups the attitude towards environment was positive and satisfactory. There is a significant difference between male-female and literate-illiterate groups of persons' attitude towards environment. The awareness level in male was significantly higher than female and the awareness level in literate people was also significantly higher than illiterate. The awareness level increased significantly between the rural people after participation in the folk-Song performance. That shows the effectiveness of folk media for promoting environmental awareness.