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Recommendations for improving the musical design of the shop

Journal: Science Journal "NovaInfo" (Vol.132, No. 1)

Publication Date:

Authors : ;

Page : 40-41

Keywords : MUSICAL ARRANGEMENT; AUDIO BRANDING; SENSORY MARKETING; POINT OF SALE; MARKETING; CONSUMER; PSYCHOLOGICAL STIMULATION; MUSIC; TARGET AUDIENCE;

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Abstract

The author characterizes one of the promising areas of sensory marketing — the impact on the consumer's senses through the musical design of the outlet. In the article, based on the studied theoretical material and the results of a questionnaire survey, practical recommendations are given on this aspect.

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Last modified: 2022-06-19 22:48:22