Trading channels of distribution of women's bathing suit in the Republic of Belarus

The author considers one of the important aspects of the marketing characteristics of a women's bathing suit as a consumer product — distribution channels. The article describes the forms of retail trade in this product in the Republic of Belarus and the methods of its retail sale in the Belarusian market. The author gives a comparative description of the forms of sale of swimsuits in the Republic of Belarus, and also draws attention to the world experience in the sale of bathing suits through vending machines.