Implementing the "crowd effect" in trigger marketing
Journal: Science Journal "NovaInfo" (Vol.132, No. 1)Publication Date: 2022-06-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 59-59
Keywords : PSYCHOLOGICAL STIMULUS; SELLING TRIGGER; MARKETING STRATEGY; TRIGGER; MARKETING; TRIGGER MARKETING; CROWD EFFECT; HERD INSTINCT;
Abstract
The article deals with the stimulation of the consumer using the method of psychological influence based on the "crowd effect". The author considers the mechanism of action of the "crowd effect" trigger, gives recommendations on its application, gives examples of its practical implementation in the advertising text, and also presents a visualization.
Other Latest Articles
- Aroma marketing references
- Development of a tool for collecting primary information in the study of women's bathing suit as a consumer goods
- Analysis of investment activity of commercial banks (on the example of the Russian Federation)
- Analysis of the investment attractiveness of the Volgograd region
- Overview of state support measures investment attractiveness of the region (based on example of the Volgograd region)
Last modified: 2022-06-19 22:48:22