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Implementing the "crowd effect" in trigger marketing

Journal: Science Journal "NovaInfo" (Vol.132, No. 1)

Publication Date:

Authors : ;

Page : 59-59

Keywords : PSYCHOLOGICAL STIMULUS; SELLING TRIGGER; MARKETING STRATEGY; TRIGGER; MARKETING; TRIGGER MARKETING; CROWD EFFECT; HERD INSTINCT;

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Abstract

The article deals with the stimulation of the consumer using the method of psychological influence based on the "crowd effect". The author considers the mechanism of action of the "crowd effect" trigger, gives recommendations on its application, gives examples of its practical implementation in the advertising text, and also presents a visualization.

Last modified: 2022-06-19 22:48:22