PROFITABILITY MANAGEMENT OF MAJOR BUSINESS PROCESSES ENTERPRISES

At the present stage of development of market relations in Ukraine, the dairy industry is one of the most powerful areas that is able to fully meet the existing demand in the domestic market and export products abroad. Nevertheless, the effectiveness of managing the profitability of key business processes in the dairy industry also depends on the impact of changing environmental factors, leading to falling profitability, loss of market position and reduced competitiveness. However, due to the fact that dairy products are bought by consumers even in crisis conditions, ie demand for it does not disappear, but on the contrary, domestic products become more popular — the profitability of major producers of dairy products is not significantly reduced. However, manufacturers must take into account the fact that the dynamic change of environmental factors requires a review of approaches to managing the profitability of major business processes. For effective management of the enterprise as a whole and such an important indicator as profit, in particular, it is necessary to improve existing management tools, as well as the development of new ones that meet modern economic conditions. Thus, there is a question of finding new ways to manage the process of profitability in order to increase the efficiency of such enterprises, which in turn requires constant modernization of their activities, making economically sound management decisions to reduce costs and increase product competitiveness.