FEATURES OF RESOURCE POTENTIAL MANAGEMENT OF ENTERPRISE

At the present stage of economic development, the efficiency of enterprises is influenced by external and internal factors. The efficiency of the enterprise management process largely depends on the rational management of resources. The problem of improving the efficiency of resource potential is a topical issue, the solution of which is devoted to this article. Resources are defined as opportunities, because they reproduce the potential of enterprises in terms of quantitative and qualitative parameters of production of goods or services. The resource potential of enterprises is a set of all resources of the enterprise that provide the opportunity to obtain the maximum economic effect in a certain period. For effective management of resource potential, an effective system of formation of resource provision of enterprise development should be created, which is able to increase the efficiency of economic activity of the business entity. The article studies the effectiveness of resource management of the enterprise on the example of PJSC «Industrial and Distribution Systems» and provides an assessment of the use of certain components of the resource potential of the enterprise. The main attention is paid to the analysis of efficiency of use of the basic production assets as base of production and economic activity of the enterprise. This will determine the amount of reserve capacity for further development of the enterprise and will contribute to the creation of an effective system for managing its resource potential. Based on the analysis at this company, a vector for improving the process of resource management is proposed, which requires further research. The results of the study allow domestic enterprises, including PJSC «Industrial and Distribution Systems», to use in practice measures to improve the efficiency of rational management of development resources in order to improve the process of their use.