EFFECTIVE COOPERATION OF TOUROPERATORS AND TRAVEL AGENCIES AS THE MEANS OF RELIABILITY PROVIDING OF THE TOURIST MARKET FUNCTIONING

In the article the features of functioning of tourist market of Ukraine are reflected in the context of co-operation of tour operators and travel agencies. Certainly, that instability of tourist market in the conditions of pandemic requires the revision of not only base aspects of forming and advancement of tourproducts with the purpose of minimization of possible risks for all participants of tourist market but also creation of the reliable system of communications between the subjects of tourist market with the purpose of providing of the rapid reacting on the calls of present time and formings of clear legislatively-normative basis for realization of such activity. Independent research shows reliability of touroperators in dealing to the travel agencies. There were definited the most problem aspects of tour operators and travel agencies cooperation, which are needed immediate decision. It is offered organizational mechanism of Ukrainian tourist market functioning, which should provide the balance of responsibility of tourist market subjects, that must be done in accordance with involved in the process of maintenance of tourists during realization of tourist services. The offered model will allow to decide the row of problems of domestic tourist market, namely: to improve quality of tourist services in travel agencies and increase protection of tourists; to show activity of travel agencies out of the shadow to the sector; to do more transparent the system of financial account of tourism activity, to increase incomes of budget from tourism sector.