A Study on Customer Preference and Awareness towards Online Marketing in Coimbatore City

The present study focuses about online marketing are the opportunity of electronic communication which is used by the marketers to approve the goods and the services towards the open market. The absolute principle of the online marketing is concerned with consumers and allows the customers to interact with the item for consumption by virtue of online media. This perspective concentrates on the magnitude of online promotion for both customers and marketers. The result of online marketing on the base of firm's sales.