Design of Tie Motifs as Accessories and Institutional Identity (Case Study at Samarinda State Polytechnic)

Educational institutions have different marketing methods in introducing their institutions. One way is to display the institution's logo as an identity on certain media so that it is easily seen and recognized by the public. In order to increase the sense of pride and socialize the existence of these higher education institutions, it is necessary to do a different marketing technique, one way that is creative and rarely encountered is through the design of a tie using a logo as a motif and accentuation. The problem of this research is how to design a tie motif design that shows the identity of higher education institutions for those who use it. To help with this, a case study was appointed at a higher education institution, namely the Samarinda State Polytechnic. The purpose of this study was to design a tie according to the character of the educational institution, namely the Samarinda State Polytechnic by displaying the institution's logo as an accent on the tie. The method used is the product development method of the Nigel Cross model. The contribution of this research is to provide a solution to introduce higher education institutions through the design of a tie in a creative way through the use of a logo with a combination of motifs to make it more attractive. The result of this research is the official tie product using the Samarinda State Polytechnic logo