ECONOMIC ANALYSIS OF THE ACTIVITIES OF VETERINARY MEDICINE ENTERPRISES AS A FACTOR OF ENSURING THE EFFICIENCY OF THEIR FUNCTIONING

Economic reforms and changes in the ownership form pose specific tasks to veterinary medicine enterprises of Ukraine — to ensure the production of high-quality and safe products for veterinary medicine and animal husbandry, which would satisfy consumer demands based on the effectiveness of their application. In these conditions, the most important thing is to determine the available resources and the possibilities of ensuring their effective implementation, while comparing the market positions with other manufacturers regarding the competitiveness of their products. The experience of the leading enterprises of veterinary medicine of Ukraine, namely Ukrzoovetprompostach PJSC, Brovapharma LLC, Vetsintez LLC, Inter-Syntez LLC, Biopharm PJSC, etc., shows that in order to implement the strategy and policy of the enterprises, and approaches to managing available resources, including financial, raw material, energy, technical, informational, etc., are being improved. The development of business activity of enterprises should also include the improvement of personnel potential. Therefore, an assessment of its level should be important in ensuring the efficiency of enterprise activity. As the practice of the mentioned enterprises shows, the assessment of their activity is based on self-assessment data and general analysis, the results of which are used in the planning of production activities with an orientation to the market and consumer needs. Processes of analysis of enterprise activity are not limited to internal assessment, but cooperation with external organizations is also analyzed. At the same time, strengths and weaknesses are determined, as well as the effectiveness of external partnership management. Therefore, the system of analyzing the activities of enterprises should be considered as an economically justified step in the process of their development and improvement. The systematic and independent analysis is aimed at determining the compliance of enterprises with the planned measures, including strategic, as well as to determine the possibility of their implementation to achieve the set goals. And perhaps the most important benefit associated with the systematic analysis of the activities of enterprises is compliance with the requirements of current legislation, a timely assessment of the state and available production and financial advantages, and, therefore, determining the position on the market of products for veterinary medicine. Therefore, the systematic analysis of the activities of enterprises is aimed at improving their activities, developing the necessary recommendations regarding the expediency of using the results of the conducted analysis.