MAIN PECULIARITIES OF CREATING ARTISTIC MEDIA CONTENT IN THE DIGITAL MEDIA LANDSCAPE FOR JOURNALISTS

The article is devoted to the problem of creating artistic analytical content in digital media. During the rapid revolutionary development of digital media resources, the need for consumption and production of high-quality content on artistic issues is constantly growing. Update and discussion of the problem how to create quality art materials in digital media are necessary in understanding the professional qualities that an art journalist should possess. The functions and tasks of an art journalist, preparation for the creation of video and digital art content in conditions of fragmented and clustered perception of information by the modern audience are defined.