IMPLEMENTATION OF UNIVERSITY SUSTAINABILITY MANAGEMENT BY MEANS OF UNIVERSITY PERFORMANCE STRATEGIES

This paper addresses the basic aspects of ensuring sustainability in higher education institutions through the development and implementation of university sustainability management that serves as a basic pillar in cultivating sustainability in higher education institutions. The relevance of the research topic derives from the need for universities to be competitive, to attract and motivate students, but also to gain the trust of stakeholders that can be guaranteed, in the 21st century, only through effective programs focused on ensuring a balance between ecological-economic-social environment. The aim of the paper is to identify the possibilities of implementing the university sustainability management in higher education institutions. The research problem is to find solutions for overcoming the main challenges faced by higher education institutions. The research question is: what is the safest way to achieve sustainability in higher education institutions. Thus, in this context, we elucidate the fact that within the universities of the Republic of Moldova it is necessary to implement effective strategies to ensure sustainability by means of implementing an efficient management aimed at achieving sustainability. The research methodology focused on the use of several methods such as: analysis, synthesis, induction, deduction, abduction, documentation, scientific abstraction. In conclusion, we can reiterate that ensuring sustainability in higher education institutions is possible due to the implementation of viable and efficient instruments that place special emphasis on the implementation of university sustainability management. Stepping firmly on the path of sustainability is possible by grounding the activity of universities on successful sustainability strategies, which must be implemented in all subdivisions, faculties, university departments.