CREATIVITY STIMULATION METHODS USE IN BUSINESS DEVELOPMENT

Defining a strategy at the level of an organization, with the role of determining the business development, is based on taking into account several determinants such as the political, social, economic, technological and commercial environment of the organization, but also the creative potential of the innovative organization. its available resources. The approach by which the employees of an organization generate useful, new, original ideas in relation to a given situation, defines creativity. In order to stimulate it, a series of methods can be used to stimulate creativity, which can be defined as a system of specific processes, oriented towards mental development, with a role in providing opportunities to try new ideas, new ways of thinking. and problem solving. These methods, widely used in innovation management, contribute to educating employees' creativity and ultimately lead to business development. This paper presents a series of theoretical and practical considerations related to the use of methods to stimulate creativity in business development.