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THE ROLE OF ADVERTISING ON THE COMPANY DEVELOPMENT ON AN EXAMPLE THE COCA-COLA COMPANY
Journal: Science Journal "NovaInfo" (Vol.1, No. 27)Publication Date: 2014-11-01
Authors : Avetisyan Artsvik Arturovna; Ayrapetyan Sona Armenovna; Pashunina Svetlana Mikhaylovna;
Page : 72-78
Keywords : ADVERTISEMENT; ADVERTISING; ADVERTISING CAMPAIGN; THE COCA-COLA COMPANY;
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Abstract
This article reveals the essence of advertising and its role in the development of the company. Analyzed promotional activities of The Coca-Cola Company, revealed the most interesting projects and consumer response to them. Proposed development project fo
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Last modified: 2015-04-26 00:14:29