Reviewers In online Media of the Decision To Restaurants in Thailand
Journal: International Journal of Arts and Social Science (Vol.4, No. 3)Publication Date: 2021-06-30
Authors : Susaraporn Tangtenglam Manasin Sonthanong;
Page : 04-67
Keywords : reviewers; online media; decision.;
Abstract
: This paper aimed to study 1) reviewers in online media of the decision to restaurants in Thailand With the quantitative method, the questionnaire covered 400 samples of tourist with non-probability and accidental sampling. Then, the data were analyzed with descriptive statistics for the respondent's information and with the correlation and multiple regression to find out any concordances between the reviewers in online media of the decision to restaurants in Thailand. The research indicated that 1) for the whole of the bloggers, Product (X1) (β =0.312, α < .01) and Photograph (X4) (β =0.412, α < .05) had the decision to restaurants in Thailand. a statistically significant effect on the restaurants in Thailand
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