Analysis of Social Network Utilization as a Business Defense Media in the Era of the Covid-19 Pandemic

In the era of the covid-19 epidemic, this study attempts to examine how company owners are transitioning from traditional means to digital platforms to sustain their businesses. COVID-19 has spread to every corner of the globe, including Indonesia. One of these measures is the implementation of large-scale social restrictions and operating hours limitations for activities and public spaces. As a result of a lack of buyers and diminishing product demand, business actors go bankrupt. Fortunately, information and communication technology has progressed to the point that social networks and e-commerce software have been developed to assist company owners in maintaining their operations in the face of a pandemic. More than half of micro, small, and medium company owners use social media and e-commerce applications to advertise their firms, connect with consumers, and conduct transactions without having to meet in person. Facebook, Instagram, Tik-Tok, and e-commerce apps like Shopee, Lazada, Zalora, and others are among the social networks utilized by micro, small, and medium company owners. Digital technology is now highly useful for businesspeople, and it is predicted to aid in the recovery of the national economy. For technology developers, this may be utilized as incentive to enhance the newest breakthroughs in order to produce more complex digital platforms.