DETERMINANTS OF ORGANIC PRODUCT MARKET DEVELOPMENT IN UKRAINE

The article analyzes the market of organic products and its main trends in modern conditions. The strategic nature of organic production and its importance for the population have been established. The article analyzed the main reasons why consumers start consuming organic products. It was found that Ukraine has all the prerequisites for the development of this industry. The dynamics of the number of producers of organic products for 2016–2022 were analyzed. It has been established that Ukraine occupies a leading position in the export of organic products to the countries of the European Union. It has been studied that this industry is relatively young. Because of this, the legislative framework began to be formed in Ukraine only in 2018. Reasonable factors influencing the environmental awareness of potential buyers of organic products. Research shows that buyers understand the significance and importance of buying organic products, but due to mistrust of producers, incorrect labeling or incorrect placement of products in stores, they do not make a purchase. It was established that the main places of sale of organic products are specialized stores, purchases from personal farms or farms specializing in the production of eco-products, and supermarkets. The article proposes the main vectors for improving the functioning of the organic products market. Further studies of this problem will concern the policy of state support and legislative support.