OPTIMIZATION OF THE MANAGEMENT DECISION REGARDING THE ASSORTMENT POLICY OF THE ENTERPRISE USING MATHEMATICAL MODELING UNDER CONDITIONS OF RISK

Increasing the efficiency of functioning and development of any enterprise is possible if modern management methods are used, in particular in the field of assortment management. Assortment management should be understood as the field of activity, the purpose of which is to ensure the competitiveness of the enterprise and its sustainable development by means of forming and optimizing the assortment of products. It was determined that the development of recommendations for the adoption and implementation of management decisions in the field of assortment policy of the enterprise based on optimization and modeling is an urgent issue today. In view of this, the aim of the study is to optimization of the management decision regarding the assortment policy of the enterprise using mathematical modeling under conditions of risk. Based on the results of the research, the article proposed a mathematical model and based on it, a management decision was formed regarding the optimization of the company's assortment policy, which is based on the functional relationship between the parameter of the structural level of the optimal assortment and a set of economic values (parameters, criteria), that ensure the effective commodity circulation of the enterprise in conditions of risk. The scientific novelty of the obtained results lies in the improvement of the economic-mathematical model of planning and regulation of commodity circulation of the enterprise, which is based on the assessment of the elasticity coefficient of product sales and the optimization criterion, that takes into account an expanded set of economic parameters. In this model, unlike the existing ones, two variants of the coefficient of elasticity of product sales are proposed: by price and by profit. The appropriate approach allows to reduce the possibility of risks of inaccurate and inadequate results in the context of the assortment policy of the enterprise. It is advisable to conduct further research in the direction of studying practical issues regarding the formation and use of the competitive potential of the enterprise in conditions of risk.